| 1. |
Software Should Empower, Not Frustrate |
| |
- We believe in making simple, easy-to-use software that empowers people.
- We believe the majority of idea management software out there today is bloated, complex software that frustrates people.
|
| 2. |
Fewer Features |
| |
- While most of our competitors take pride in having more features than anyone else - we take pride in having fewer (but important) features, beautifully implemented.
- We believe it's far better to design software that does 5 things very well, rather than 50 things in a very mediocre fashion.
|
| 3. |
Just Because We Can, Doesn't Mean We Should |
| |
- Just because our software CAN do something, doesn't mean it SHOULD.
- We focus on understanding customer needs and enhancing our software to meet those needs. We spend no time building extraneous features into our software just because some competitors have it - or just because some technology is cool.
|
| 4. |
Simplify, Simplify, Simplify |
| |
- We believe in finding and offering simple solutions - even for complex business problems.
- We don't believe anyone comes to work in the morning wishing their work and tools were more complicated.
|
| 5. |
Focus is Good Awesome |
| |
- We only do one thing: Software to help you manage your ideasin a better way.
- We offer our software using only one model - SaaS (Software-as-a-Service, i.e. we host it on our servers and take care of all backup & maintenance).
- This focus enables us to do one thing really, really well for you.
|
| 6. |
Not in a Hurry |
| |
- We believe in growing slowly with a long-term focus on always remaining profitable (hence dependable) and super-attentive to our customers' needs.
- We're not in a hurry to "grow at any cost". We're not up against any "market windows" - we believe 10 or 20 years from now people would still want an easy-to-use tool to manage their ideas better, and to turn ideas into innovation.
|
| 7. |
Big Fees Are NOT Us |
| |
- Our software is affordably priced and will continue to be.
- What drives us is our desire to help companies build more successful products, more efficiently. We're committed to helping as many companies as we can (while still making a reasonable profit). As a result, we'll continue to keep our prices affordable.
|
| 8. |
Mission: Impossible? |
| |
- Our mission is simple: To help companies build a successful innovation engine - and thus achieve higher revenues, cost savings, higher customer satisfaction, and increased employee morale.
- And yes, we definitely choose to accept this mission!
 (Gratuitous reference to "Mission: Impossible" movies and TV shows).
|
| 9. |
We Don't Enter Award Competitions |
| |
- We believe they often encourage software companies to misplace their priorities on the opinions of media, analysts & peers - rather than on the needs of their customers.
- So we spend all our time listening to our customers - and building awesome software and delivering delightful service to make our customers' work life easier, more successful & happier.
|
| 10. |
Try Me, Love Me |
| |
- We offer fully-functional FREE trial to all prospective customers. Then we back it up with our 90-day, unconditional, 100% money-back guarantee (as far as we know, we're the only company in our space to do so).
- Why? Because we want you to have ample opportunity to figure out whether our software can help you before you pay us your hard-earned money.
|
| 11. |
Yummy Dog Food |
| |
- We eat our own "dog food" - we use our software every day to manage ideas & suggestions from our own team.
- This helps us quickly identify things that are frustrating and improve them fast - for our own sake and that of our customers.
|
| 12. |
Quotes We Like Love |
| |
- Steve Jobs: Innovation is not about saying "Yes" to everything. It's about saying "No" to all but the most crucial features.
- Sam Walton: There is only one boss. The customer. And he can fire everybody in the company from the chairman on down, simply by spending his money somewhere else.
|
| 13. |
What's In a Name |
| |
- We're often asked about the origin of our name "IdeaGlow".
- We believe in the incredible value of ideas. In fact, we believe all human progress depends on ideas. IdeaGlow is built to help companies capture ideas and identify the best ideas - the ones that glow like stars on a clear night sky.
|
| 14. |
Listen & Evolve Fast |
| |
- We listen to our customers constantly and proactively - nearly 100% of our product roadmap originates from customer requests. It's not driven by the latest hot trends in technology, nor by what our competitors do - we pay very little attention to these.
- We do major releases every quarter, and minor releases at least once every month. This helps us respond to customer needs faster & evolve constantly.
|
| 15. |
Delightful Customer Support |
| |
- We don't outsource our support. Nor do we employ minimum-wage personnel to provide support. Instead, our support is provided by well-paid people who are experts in our software and work closely with our engineers building our software - so our support is always knowledgeable, accurate and friendly.
- Unlike so many companies today, we don't consider customer support a "cost center" - rather, we believe that delivering delightful customer support is our company's lifeblood.
|
Enterprise Quality 
