A well formed question for your "Idea Challenge" will help get a good response from your users.  Use the following 3 steps, to easily achieve this:

1. Phrase it as a short question.
   • Start with one of the question words, such as: How, What, Which, Why, When, etc.
2. Focus on a single problem in each Idea Challenge.
   • If there are multiple problems, break them up into multiple challenges.
3. Strike a balance between making the Idea Challenge too broad and too narrow.

Here are some examples of good "Idea Challenge" questions:

• How can we reduce customer complaints about slow service?
• What incentives can we offer to increase sales of Widget-A?

Here are some templates for good "Idea Challenge" questions:

• How can we ____________________?
• What _____________  can we ________________?
• What are the new ___________  we can use to _____________?